Dale Carnegie is a name with a century of equity - but equity does not localize itself. In Kenya, the brand needed a digital presence and market-facing communication that felt as credible locally as the name is globally.
We built and supported the market-facing layer for the franchise: the local website, marketing and social media materials, communication structure, brand strategy and corporate training collateral.
The outcome is a brand the Kenyan market experiences as present, credible and ready to engage - international standards, local relevance, and a clear path from interest to enrolment for corporate and professional audiences.
What we support
- Local website build and digital presence support
- Marketing and social media materials
- Communication structure and content support
- Brand strategy and market-facing positioning
- Corporate training collateral and presentation support
- Lead-generation communication for training programmes