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Ideas that help organisations grow
Practical advice on branding, marketing, digital marketing, PR and digital systems for associations, hospitals, schools, programmes and businesses across Kenya.
Marketing · 4 October 2026 · 4 min readMarketing Plan for a Small Business in Kenya: One Page, Clear DecisionsA one-page marketing plan that connects audience needs, evidence, budget and follow-through. Includes a worked example and a copyable template.Read article →
Digital marketing · 4 October 2026 · 4 min readSlow WhatsApp Replies: Build a Reliable Enquiry RoutineFix the handoff after an enquiry: a named inbox owner, approved replies, an honest service window and a dated next action. Includes a practical weekly scorecard.Read article →
Branding · 4 October 2026 · 4 min read5 Signs Your Brand Needs Work—and How to Choose the Right FixA rebrand should solve an evidenced problem. Use five practical checks to distinguish a message, identity or service problem, and measure the change.Read article →
Communication & PR · 4 October 2026 · 4 min readHow to Write a Press Release in Kenya: Evidence Before PublicityHelp journalists and stakeholders understand what changed and why it matters. Includes a press release template, evidence checks and practical follow-up guidance.Read article →
Marketing · 4 October 2026 · 4 min readHow to Increase Membership Renewals: Diagnose the Gaps FirstMore reminders will not fix every renewal problem. Separate member value, communication and payment friction, then use cohort data to prioritise the work.Read article →
Digital systems & AI · 4 October 2026 · 4 min readNGO Programme Reporting in Kenya: Make the Evidence TraceableA faster dashboard is useful only when the numbers can be explained. Build indicator definitions, quality checks and a traceable reporting process before choosing tools.Read article →Want this working for your organisation?
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